Comments on: How can you Use “404 Error”, as a Marketing tool? http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/ A free service interactive agency Sat, 23 May 2009 04:37:47 +0000 http://wordpress.com/ hourly 1 By: Knotovent http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8197 Knotovent Fri, 20 Mar 2009 18:24:58 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8197 Was ist das? Was ist das?

]]> By: Theme Playground | Advice for Your Wordpress Blog: Customize Your 404 Page http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8196 Theme Playground | Advice for Your Wordpress Blog: Customize Your 404 Page Tue, 10 Mar 2009 08:07:05 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8196 [...] A simple Google search will show you the importance of customizing your 404 page. [...] [...] A simple Google search will show you the importance of customizing your 404 page. [...]

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]]> By: Toolbe Webmaster Seo Search Engine http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8164 Toolbe Webmaster Seo Search Engine Thu, 24 Jan 2008 22:11:08 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-8164 very nice seo method, thx posting this very nice seo method, thx posting this

]]> By: Reviews of Wordpress Plugins and Themes | Testing Free WordPress Themes | Wordpress Tutorials and Tips » Blog Archive » Advice for Your Wordpress Blog: Customize Your 404 Page http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-2441 Reviews of Wordpress Plugins and Themes | Testing Free WordPress Themes | Wordpress Tutorials and Tips » Blog Archive » Advice for Your Wordpress Blog: Customize Your 404 Page Mon, 07 May 2007 01:11:06 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-2441 [...] A simple Google search will show you the importance of customizing your 404 page. [...] [...] A simple Google search will show you the importance of customizing your 404 page. [...]

]]> By: How can you improve your internal search features? « Profitimo.com - Web Marketing Experts http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-2003 How can you improve your internal search features? « Profitimo.com - Web Marketing Experts Sat, 28 Apr 2007 12:38:34 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-2003 [...] webmaster about such inconvenience? How can you try and use your “Zero result pages” as a great marketing tool? Undoubtedly, the answer is you don’t want to send those users away from your site. Make sure [...] [...] webmaster about such inconvenience? How can you try and use your “Zero result pages” as a great marketing tool? Undoubtedly, the answer is you don’t want to send those users away from your site. Make sure [...]

]]> By: Duncan http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1477 Duncan Thu, 19 Apr 2007 15:00:10 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1477 An excellent idea. your .404 could have a 'you've got here by mistake' message and then a: why not: (1) search this site for what you think you want? (2) search the web for what you're after? (3) buy one of my wonderful products... nice... and a picture. An excellent idea. your .404 could have a ‘you’ve got here by mistake’ message and then a:

why not:
(1) search this site for what you think you want?
(2) search the web for what you’re after?
(3) buy one of my wonderful products…

nice… and a picture.

]]> By: Steve http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1458 Steve Wed, 18 Apr 2007 14:19:01 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1458 >> But redirecting the Error Pages back to home page by default…doesn’t that defies the whole purpose of having Error Pages? Error pages are good if handled properly (eg. point user to next best page, suggest a different URL, etc). Most error pages just show the nice 404 that don't mean much to a user. Depending on the site, it's sometimes better to suggest the home page as a point of entry as you expect the user will eventually find what he's looking for from the main page onwards. >> when errors pages are automatically redirected back to the home pages, will the webmaster know if there are any errors on the site? The webmaster can set up to receive email notification separate from the redirect. >> But redirecting the Error Pages back to home page by default…doesn’t that defies the whole purpose of having Error Pages?

Error pages are good if handled properly (eg. point user to next best page, suggest a different URL, etc). Most error pages just show the nice 404 that don’t mean much to a user. Depending on the site, it’s sometimes better to suggest the home page as a point of entry as you expect the user will eventually find what he’s looking for from the main page onwards.

>> when errors pages are automatically redirected back to the home pages, will the webmaster know if there are any errors on the site?

The webmaster can set up to receive email notification separate from the redirect.

]]> By: Justin L http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1454 Justin L Wed, 18 Apr 2007 13:33:19 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1454 But redirecting the Error Pages back to home page by default...doesn't that defies the whole purpose of having Error Pages? when errors pages are automatically redirected back to the home pages, will the webmaster know if there are any errors on the site? But redirecting the Error Pages back to home page by default…doesn’t that defies the whole purpose of having Error Pages?

when errors pages are automatically redirected back to the home pages, will the webmaster know if there are any errors on the site?

]]> By: Steve http://profitimo.wordpress.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1446 Steve Tue, 17 Apr 2007 23:30:48 +0000 http://blogs.profitimo.com/2007/04/17/how-can-you-use-404-error-as-a-marketing-tool/#comment-1446 Great info. If you're not handling a Page Not Found error, at the minimum does it make sense to redirect to the home page? Great info. If you’re not handling a Page Not Found error, at the minimum does it make sense to redirect to the home page?

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