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Web2.0–All about Social Networking April 3, 2007

Posted by misti in blog, business, Computer, E-Collaboration, E-commerce, Email Technology, Internet, News, productivity, Search Engine Marketing, Search Engine Optimization, sem, seo, Social Media, Social Networking, Technology, Video, Web Traffic, Web2.0, website analysis.

Web2.0 is a phenomenal topic in the present arena. Infact, the topic has grown to much debatable phase as each one of us is trying to derive an inference to it, without getting the actual meaning unexplored. Everyone one of us related to Search engine Industry is trying to explore this very topic. So the exact meaning of Web2.0 is open to debate. According to Wikipedia’s definition “ Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users.” According to Tim O’Reilly “Web2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.Web2.0 is all about linking, sharing and collaborating with people.” Examples of Web2.0- Google, Amazon etc.

Common features of typical “Web 2.0” sites :

1. Web2.0 is simple. Simplicity means you need to achieve  and to get those, you have to use certain features in your website. That’s the way it works.

2. Websites should be centrally layed. The lay out of the websites are centrally allocated. This means sites that sit straight front & center feel more simple, bold and honest.

3. Web 2.0 allows users to use applications only through web browser e.g google spreadsheets and docs. So you can share and edit documents and information with others at the same time, online.

4. The key aspects of Web 2.0 sites are:

    a). Rich and interactive user interfaces.
    b). Involving others for active participation through social networking.
    c). Improved and continuous upgradation of software of data at a very quick pace.
    d). Modifications and remixes by other users to the content to add more value and consequently encouraging  data consumption.
    e). It’s a global platform linked with Social Media to generate traffic via Social Networking and Social Media’s.

How doesWeb2.0 helps in E-Marketing?

Web2.0 is the combination of three applications i.e. RIA (Rich Internet Applications), SOA (Service Oriented Architecture) & Social web. Well most of us are aware of Social media, Tagging sites and Buzzwords. These includes terms like Blogging, Mashups, Ajax, Youtube, Flickers RSS, Feeds, Web services and other like buzzwords .The users tend to coin Web2.0 as “user generated” content sites listed in that group. The end user forms an integral part in integrating and implementing all the above mentioned applications to expose its functionality in order to provide quality set of applications ever. Web2.0 is all about exposing its functionality for the other set of applications to expand and integrate the functionality for a much better set of applications altogether. If you are an online marketer, then the Web2.0 formulae will be much clearer to you than a normal person. When your website visitors will participate and submit content (text, images, pictures, videos), links, participate to discuss and comment, build network around as a end user (both you and your site visitors), then it will enormously help you to generate more online traffic and this whole process will be services and applications of Web2.0. While on the need to understand Web2.0, I have concluded some basic point so as to how Web2.0 can be advantageous for us. These are as follows:

1. Encourage and motivate people, via Social Networking, to make quality contributions to the content on offer. This would not only make proper justification to the same but also add value to it. So it is very important to encourage and motivate others to participate and contribute so that it continually improves the whole service for all of us.

2. Always make the content open to modifications and edit purposes. This will help your input most successfully. Encourage unintended users to contribute quality and sharable information like Wiki does these days.

3. The services that you offer must be informative, intriguing and valuable to others. Justify the web services you use starting from building simple, atomic and straightforward interface instead of complex ones.

4. Use your website content as RSSfeeds/Web services. You may not know what RSS, feeds are but it may happen that you are using it ignorantly probably through another website using it. We all go for quality aspect of the website and not presentations. Google is a very good example of that. In near future, most influential web users will go for feed more .So make sure your web site offers its content up as feeds or Web services from now on.

5. Try and create good network. Involve your groups to establish and build reputations while interaction. Make sure you know each other well in your network so that you can achieve a good balance between privacy reputations better. This will definitely help your e-business do wonders.

Web2.0 and Social Media

Web2.0 is all about Social networking of Social Media, or to be more precise, it’s all about connecting to each other through Social Media sites. Social Media includes Social Photo Sharing (flickr, picasa, photobucket, etc.), Social Networks (MySpace, Facebook, etc), Social Bookmarking (del.icio.us, diigo, furl) .Now lets Discuss these combinations individually to have some idea how it works on.

Social Bookmarking:

Social Bookmarking is helpful to drive more traffic for a site that may convert into potential sales. It is the popular way to store and share links through the internet. It helps you bookmark the important WebPages you feel are important to you. Social Bookmarking services help you to boost traffic and allow users to Web Feeds based logs. So with the help of some popular sites like My Yahoo, Del.icio.us, Diigo, Furl, Bluedot, ma.gnolia.com, TekTag, Linklog, CloudyTags, Spurl you can drive more traffic to your site. Most of these services have become very keen to the proposition of promoting what’s popular and most popular. The pages that display “recently bookmarked” or “most popular bookmarks” along with popular tags, like Social News, this space in Social Media also offers genre specific sites.

Social Photo Sharing Sites:

Not much explanation needed for this section. We are aware of some great sites like Flickr, Picasa, Photobucket , Webshots Community, Kodak Gallery, ImageShack, SnapFish where we can share, upload and download digital pictures. These sites make it easy and fun to view, organize, edit and share the digital photos on our PC. We get to interact with more and increased number of people all around the globe and share images, videos with excellent picture sharing tools. Flickr is the most popular social pictures sharing site but photobucket is used widely.

Social Video Sharing Sites:

Sites like YouTube, Google Videos, Jumpcut, Joost, Grouper, Revver, Blip.TV, VideoEgg, Daily Motion. Not much explanation is needed here too as Social Video Sharing offers a lot of what Social Photo Sharing, but some sites add in more “sharing” features in the form of subscriptions to channels, rating the video and offering code to embed the players on social networks or blogs.         

Social Networking Sites:

This is a very important section where we build up networks all round the Globe. Sites like MySpace, Facebook, Live Journal, TagWorld, Disney XD, Toyota Prius, MSN Groups, Yahoo 360. The term itself describes its features as this section of Social Media explains the sole method of creating and building social relationship out of nodes and ties. Well its pretty obvious how these social networking sites helps in tie-in up of different social network, all round.

Social News Sharing Sites : 

Sites like Digg, Reddit, Netscape, Newsvine, I-Am-Bored, Searchmob, Shoutwire, Bringr are Social news sites, the community members or users submit news articles and community votes, comments upon those e-submissions and conversations.

Other Important Sites that constitutes Social Media:

Sites like Wikipedia (social encyclopedia), MyBlogLog (social blog networking), LinkedIn (social professional networking) has enormous importance towards E-marketing where you get to learn, promote and share a e-relationships. Also sites like Buzzlogic, BlogPulse, Technorati, Feedburner helps you to measure and analyze Social Media.     
As explained earlier in the post, we can use Social Media in SEO work. You can start a blog on a site you are optimizing for SE’sO. You can write a great article on your website and submit a social site like Digg, Reddit, Netscape, or del.icio.us. The work does not end here as Web2.0 applications tend to interact much more with the end user. Here, by end user we mean both the user and the one who participates in tagging the blogs and articles, contributes in something in Wiki, as a podcaster, blogger. You can even make a cool video related somewhat to your product,service on your website and make sure to add the URL when you edit the video. Whatever you create, develop or improve, unless and until you promote it, the whole effort of yours is wasted. Use Social Media to promote your creation and information. Share and interact in forums and other social gathering places mentioned in Social Media above.

While I discuss a few of the more popular ways of taking advantage of social media, the possibilities are really limitless. In the end, I would say that the emphasis needs to be placed on the fact that these are communication tools. Its all about understanding how to communicate to your desired audience is important, so you need to study the services out and see how they fit for your needs.So, I have put my best possible efforts to provide you quality facts about how Web2.0 helps in E-marketing with the help of above mentioned Social Media’s. Since a lot of people have different ideas about Social Media and what it does or doesn’t include, there’s no one solid answer. Well my goal was to guide my readers to the best possible options and channels that you can utilize both for your customers and yourself, to help your business flourish better.

Related Links :

Advantages of WEB2.0

Complete Web2.0 Directory     

Web1.0 vs Web2.0- O’Reilly 

Social Media Revolution

Help your website to bubble with Web2.0 

How 2 create web2.0 directory 

Recommended Books for Web2.0

Web 2.0: The Future of the Internet and Technology Economy and How Entrepreneurs, Investors, Executives & Consumers Can Take Ad– by Dermot A. McCormack 

Pragmatic Ajax: A Web 2.0 Primer– by Justin Gehtland 

Professional Web 2.0 Programming– by Eric van der Vlist 

Web 2.0 Report– by O’Reilly

Digital Web 2.0 (Mage: The Ascension)- by Roger Gaudreau, S. John Ross, Jen Clodius, and Jaymi Wiley 

Mute Vol II #4 – Web 2.0– by Mute 



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2. Sam Chan - April 21, 2007

I had made a link to this post from my blog post where I mentioned Helpfulness is one of the main success factors of Web 2.0

Thank you for this post.

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4. Assignment 4: Understanding web marketing and devising a web marketing strategy. PART 1 « Mmuzzy’s Weblog - January 4, 2008

[…] write about is an article called web2.0- All About Social Networking which was posted by Misti at http://blogs.profitimo.com/2007/04/03/web20-all-about-social-networking/ […]

5. Carmen Vj - July 15, 2008

So I had better learn whatever I can about social networking. I know. I am kinda out of touch and still trying to learn all I can about web traffic. Excellent info and I did take notes. I am glad I have found your blog. Thanks:)

6. name - September 1, 2008


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