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Importance of SEM in making B2B purchase decisions! April 14, 2007

Posted by misti in B2B, blog, business, Google, Internet, marketing, News, productivity, Search Engine Marketing, Search Engine Optimization, Search Industry News, sem, seo, Technology, Video, Windows, Youtube.

When we intend to buy any product or services, we do a more of kind of research before deciding upon anything. Researches are done to find the highly optimized quality product and services at minimal costs. Be it a simple grocer Jack to billionaire Lakshmi Mittal, research is opted by every one. To get the most cost-effective sources, we don’t mind spending a bit of our precious time to save ourselves from Big-Expenses. For all these, we use internet, undoubtedly. Now let us shift our frame of mind from individual to big business houses where World Wide Web is used to conduct researches on high scale and parameters. Search engine Marketing plays a significant and indispensable role in B2B purchases.

The Role of Search in Business to Business Buying Decisions